Roller banners have been a long favourite marketing tool at exhibitions, industry events and in retail as part of a point of sale display. For the most powerful out of your roller banner, here are 4 common mistakes individuals make which lowers the success and life connected with roller banners…
4 mistakes people make with roller banners:
Design them ineffectively
Position them incorrectly
Employing poor quality images
Don’t care for the banner stand
Style and design Them Ineffectively
If you are not highly skilled in design, its recommended to leave it to a professional, an ineffectively designed roller banner will not have your desired effect. Here are some design points value check listing:
Don’t clutter your banner with facts, too much text will stop people being able to grasp your concept in time, so you should aim to make them as simple as possible. It’s also important to ensure the text you do include is big enough to be simply read. Also make sure you don’t include any spelling flaws, so double check all text and ask someone else to analyze in case you missed anything.
It is very important you include your logo with your roller banner! Your logo and core message should equally be at the top of the banner as it is where most people initially look.
Using colour is important to ensure your banner stand up attracts attention, but using too many colours will create misunderstanding and won’t represent your brand, instead keep to your personal brand colours and be mindful of background colours to be certain text is easily readable.
Include a tag line or slogan that will help you to build brand identity and gives your roller banner ad a core message.
Contact details also need to be included towards the end in big and bold text to ensure your customers can readily read and write down your details if you are unable to communicate at the exhibition. Brand colours and fonts should keep on being consistent and your social media channels should be included as a way shoppers can instantly connect with you and offers them an alternative tool for them contacting you.
Position them incorrectly
For your spinning banner to be successful, you must position it correctly, not only to make sure its visibility is not reduced, but also to give maximum success. Banner stands are effective at entrances, to attract visitors and display useful information such as signalling the entrance as well as giving directions at exhibitions and events. Roller banners are also useful to display information beside promoted products. Another important aspect to think about is where do visitors tend to spending some time and wait? For example , you could position your banner everywhere queues are frequent such as along checkouts, or where folks sit.